Twitter Teams Up With Bloomberg for Streaming News
New Service Comes as Social-Media Firm Fights for Video Ad Dollars
SAN FRANSISCO (By Lukas I. Alpert of The Wall Street Journal)–Twitter Inc. (TWTR -0.78%) has found its first partner for its push into round-the-clock streaming television: Bloomberg.
The social-media company is joining forces with the global financial news outlet to create a service that will stream news produced solely for Twitter 24 hours a day, seven days a week.
“It is going to be focused on the most important news for an intelligent audience around the globe and it’s going to be broader in focus than our existing network,” said Bloomberg Media’s chief executive officer, Justin Smith.
The partnership will be announced Monday at an event Bloomberg LP is holding for advertisers by company founder Michael Bloomberg and Twitter CEO Jack Dorsey. Read more from The Wall Street Journal here.